War in the boardroom book review

Al and Laura Ries new book War in the boardroom is an intuitive and enjoyable look at why management and marketers don’t see eye-to-eye.

Chapter by chapter Al and Laura use thought provoking observations to highlight the clear difference that exists between left-brain management and right-brain thinking marketers. Management are highly verbal (bullies), logical (anal) and analytical (bean counters), marketers are highly visual, intuitive and holistic. The results are different mindsets which lead to conflicting approaches to branding.

Al and Laura draw from their wealth of knowledge of working with some the world’s biggest brands to illustrate their point.

Reading this book was like exercising daemons from the past, reliving my own personal battles with management.

It’s a must read for both marketers and management.

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